I am Daniel, a Senior Product Designer and Researcher with over 10 Years of International Experience.

International Work and Life Experience, Providing a Unique Perspective and an Ability to Think Outside the Box.

I am specialised in mixed-method research, conversion rate optimisation and information architecture. I have a deep understanding of how to use data to inform design decisions and create products that meet the needs of users and businesses alike.

I am skilled in Lean UX and design sprint methodology, which enables me to rapidly iterate on designs and get early and frequent feedback from users. This combined with proficiency in prioritisation frameworks like RICE and PIES, deep understanding of HTML/CSS and React and my expertise in Figma enables me to design user interfaces that are both engaging and developer-friendly.

I have led multicultural design teams, advocating for HCD practices and improved customer journey with Agile maturity.

With a robust proficiency in data analysis, research planning for both quantitative and qualitative studies, I am eager to contribute my skills to a dynamic team.

Please visit the projects and articles pages to learn more about my works and expertise.

Quantitative and Qualitative Research

Having strategised research methodologies encompassing both quantitative and qualitative approaches, I possess the ability to formulate research questions and select methods that yield valuable insights, effectively guiding design decisions.

Data Analysis Expertise

My adeptness in data analysis enables me to derive actionable insights from intricate datasets, ensuring that my design decisions are well-informed and aligned with user preferences.

Problem Framing

I excel at collaboratively identifying and framing core problems, employing workshops and meticulous analysis. This expertise allows me to craft design solutions that are finely tuned to address users' specific pain points, resulting in products that are not only more impactful but also aligned with a compelling value proposition.

Crafting Persuasive User Stories

I excel at translating user needs into compelling user stories. By capturing the essence of user experiences, I facilitate the design process and facilitate alignment among teams on the product vision.

Skills

UX Research

  • Solid understanding of research philosophy (paradigm) and the relation to the research question

  • Strong focus on exploratory and evaluative researches

  • Deep understanding of research design including multi-methods and mixed methods

  • Expertise in quantitative methods includes surveys and experiments such as A/B test (frequentist and bayesian), 5-second test, card sorting, and tree-jack.

  • Proficiency in quantitative methods such as moderated and unmoderated interviews

  • Ability to synthesise qualitative research using codes and themes and quantitative research using descriptive analysis, plots, and regressions

  • Sound knowledge in data analysis

UX/UI Design

  • Experience of Spring Design methodology and Lean UX

  • Ability to write User Stories and Acceptance Criteria

  • Experience in MVP definition based on prioritisation frameworks such as RICE and PIES

  • Extensive knowledge of prioritisation frameworks such as RICE and PIES

  • Comprehensive knowledge of HCD and usability

  • Ability to great prototypes and conduct usability testing

  • Solid experience in designing user journey maps, user flow, wire-framing, and mock-up design

  • Experience in UX methodology mentoring and advocacy

  • Proficient in HTML, CSS, React, and facilitating developer transitions

  • Expertise in both Figma and Sketch

Tools

  • Google Analytics

  • Adobe Analytics

  • Google Optimize

  • Askable

  • VWO

  • Dovetail

  • Optimal Workshop

  • Maze

  • Survey Monkey

  • DisplayR

  • Jamovi

  • Sketch

  • Figma

  • InVision

  • Good understanding of React, Angular, Less, Sass and HTML/CSS

Let’s Start Something that Matters.

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