Articles

A Collection of Thoughts, Project Examples, Professional Expertise, and Educational Insights.

Articles
Crafting User-Centric UX Research Insights Reports: A Guide to Clarity and Impact
Research
Crafting User-Centric UX Research Insights Reports: A Guide to Clarity and Impact
Research

User Experience (UX) research plays a pivotal role in designing products and services that resonate with users. However, the true value of UX research lies in the insights it provides. To ensure these insights have a meaningful impact, it's essential to create UX research insights reports that not only convey crucial information but are also easy for stakeholders to understand.

Research

Case Studies

Articles
Information architecture, Mental models, User flow, Telstra, Telco
Designing Information Architecture That Works: Lessons from MyTelstra
Information architecture, Mental models, User flow, Telstra, Telco

In the case study of MyTelstra's order tracking experience, we can see how important it is to understand user mental models when designing information architecture and userflow.

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Information architecture, Mental models, User flow, Telstra, Telco
Mixed-methods, Silverchain, Qualitative method, Quantitative method
How Mixed Methods Can Be Used to Avoid Bias
Mixed-methods, Silverchain, Qualitative method, Quantitative method

Silverchain used mixed methods research to understand consumer decisions. This helped to minimise recall bias and social desirability bias by identifying the most salient events or experiences for the participants and corroborating the findings

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Mixed-methods, Silverchain, Qualitative method, Quantitative method
Value proposition canvas, MVP, MyPass Global, Mining
Value Proposition Canvas in Product Strategy
Value proposition canvas, MVP, MyPass Global, Mining

The Value Proposition Canvas in Crafting My Pass Product Strategy and Design

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Value proposition canvas, MVP, MyPass Global, Mining
Qualitative method, Interview, Data analisys, Vodafone, Telco
Thematic Analysis in Qualitative Studies
Qualitative method, Interview, Data analisys, Vodafone, Telco

Thematic Analysis's Role in Understanding Stories

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Qualitative method, Interview, Data analisys, Vodafone, Telco
Opmisation, A/B testing, Vodafone, Telco
Optimising User Experience with A/B Tests
Opmisation, A/B testing, Vodafone, Telco

A/B Testing Transforms Vodafone's Express Upgrade

Read More →
Opmisation, A/B testing, Vodafone, Telco
Silverchain, Healthcare, Information architecture, A/B testing, Mixed-methods
The Quest for Seamless User Navigation
Silverchain, Healthcare, Information architecture, A/B testing, Mixed-methods

Harnessing the Power of Optimal Workshop to Refine User-Centric Design

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Silverchain, Healthcare, Information architecture, A/B testing, Mixed-methods
Vodafone, Telco, Quantitative method, Statistical analysis
The Likert Scale's Role in Vodafone's Campaign
Vodafone, Telco, Quantitative method, Statistical analysis

Leveraging Likert Scale and Correlation Analysis to Enhance the Vodafone Bundle & Save Campaign

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Vodafone, Telco, Quantitative method, Statistical analysis
Silverchain, Healthcare, Mixed-methods
A Journey into Mix-Methods Research
Silverchain, Healthcare, Mixed-methods

Unlocking User Insights through Mix-Methods Research and Statistical Analysis

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Silverchain, Healthcare, Mixed-methods

CRO and Optimisation

Articles
Statistical Analysis for A/B Testing
CRO, A/B testing, Data analisys, Statistical analysis
Statistical Analysis for A/B Testing
CRO, A/B testing, Data analisys, Statistical analysis

At the heart of this optimization lies A/B testing, a powerful method that allows companies to compare two versions of a webpage or app against each other to determine which one performs better. However, the true strength of A/B testing doesn't just lie in the test itself, but in the rigorous statistical analysis that follows.

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CRO, A/B testing, Data analisys, Statistical analysis
Frameworks to Write and Prioritise Testable Hypotheses in CRO
Design Sprint, Sprint Design, UX design, A/B testing
Frameworks to Write and Prioritise Testable Hypotheses in CRO
Design Sprint, Sprint Design, UX design, A/B testing

Using a framework to write testable hypotheses in CRO can help you to develop better hypotheses and to conduct more effective A/B tests. By following the PIES or RICE framework, you can ensure that your hypotheses are specific, measurable, impactful, and falsifiable.

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Design Sprint, Sprint Design, UX design, A/B testing
POV, JTBD, and HMW in UX Design: A Comprehensive Guide
Design Sprint, Sprint Design, UX design, A/B testing
POV, JTBD, and HMW in UX Design: A Comprehensive Guide
Design Sprint, Sprint Design, UX design, A/B testing

As designers, we continually seek methodologies that allow us to delve deeper into user needs, aspirations, and challenges. Among the myriad of tools and frameworks at our disposal, three stand out for their efficacy and user-centric approach: Point Of View (POV), Jobs To Be Done (JTBD), and How Might We (HMW).

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Design Sprint, Sprint Design, UX design, A/B testing
The UX Project Canvas: A Comprehensive Guide
Opmisation, CRO, A/B testing, Vodafone, Telco
The UX Project Canvas: A Comprehensive Guide
Opmisation, CRO, A/B testing, Vodafone, Telco

The UX Project Canvas is a holistic tool designed to encapsulate the essence of a project, ensuring that design teams remain aligned, informed, and laser-focused on user-centric solutions.

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Opmisation, CRO, A/B testing, Vodafone, Telco
The Importance of Understanding the Customer Journey in Conversion Rate Optimisation (CRO)
Opmisation, User flow
The Importance of Understanding the Customer Journey in Conversion Rate Optimisation (CRO)
Opmisation, User flow

In today's digital landscape, businesses are in a constant race to optimize their online platforms to attract, engage, and retain customers. One of the most effective strategies to achieve this is Conversion Rate Optimization (CRO). Central to CRO is the understanding of the customer journey.

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Opmisation, User flow
The Dark Side of CRO
Opmisation, A/B testing, Statistical analysis
The Dark Side of CRO
Opmisation, A/B testing, Statistical analysis

Striking the Right Balance: Conversion Rate Optimization and Its Impact on User Experience

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Opmisation, A/B testing, Statistical analysis
Optimising User Experience with A/B Tests
Opmisation, A/B testing, Vodafone, Telco
Optimising User Experience with A/B Tests
Opmisation, A/B testing, Vodafone, Telco

A/B Testing Transforms Vodafone's Express Upgrade

Read More →
Opmisation, A/B testing, Vodafone, Telco
The Quest for Seamless User Navigation
Silverchain, Healthcare, Information architecture, A/B testing, Mixed-methods
The Quest for Seamless User Navigation
Silverchain, Healthcare, Information architecture, A/B testing, Mixed-methods

Harnessing the Power of Optimal Workshop to Refine User-Centric Design

Read More →
Silverchain, Healthcare, Information architecture, A/B testing, Mixed-methods

UX Research

Articles
Embracing Minimum Viable Research in UX Design
Research methodology, Sprint Design
Embracing Minimum Viable Research in UX Design
Research methodology, Sprint Design

In the fast-paced world of large enterprises, where multiple projects run simultaneously, and stakeholder expectations are high, there's a need for agile and efficient research methodologies. Enter Minimum Viable Research (MVR) - a strategic approach that focuses on conducting the least amount of research necessary to produce actionable insights.

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Research methodology, Sprint Design
Crafting User-Centric UX Research Insights Reports: A Guide to Clarity and Impact
Research methodology
Crafting User-Centric UX Research Insights Reports: A Guide to Clarity and Impact
Research methodology

User Experience (UX) research plays a pivotal role in designing products and services that resonate with users. However, the true value of UX research lies in the insights it provides. To ensure these insights have a meaningful impact, it's essential to create UX research insights reports that not only convey crucial information but are also easy for stakeholders to understand.

Read More →
Research methodology
Attitudinal vs Behavioural. How to Choose the Appropriate Research Method
Mixed-methods, Silverchain
Attitudinal vs Behavioural. How to Choose the Appropriate Research Method
Mixed-methods, Silverchain

Attitudinal vs Behavioural Research Methods: A Guide to Choosing the Right Approach

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Mixed-methods, Silverchain
Reducing Bias in Self-Reporting Research
Bias, Self-reporting, Qualitative method, Quantitative method
Reducing Bias in Self-Reporting Research
Bias, Self-reporting, Qualitative method, Quantitative method

Self-reporting is a common method of collecting data in research. However, it is important to be aware of the potential for bias in self-reporting.

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Bias, Self-reporting, Qualitative method, Quantitative method
The Recall Bias
Bias, Recall, Mixed-methods
The Recall Bias
Bias, Recall, Mixed-methods

Recall bias is when people don't remember things accurately or leave out details when talking about past events. It can happen in both quantitative and qualitative research.

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Bias, Recall, Mixed-methods
The Research Onion
Bias, Paradigm
The Research Onion
Bias, Paradigm

How to Use the Research Onion to Produce Unbiased Research

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Bias, Paradigm
Paradigm and Bias
Bias, Paradigm, Research methodology
Paradigm and Bias
Bias, Paradigm, Research methodology

The Importance of Transparency and Reflexivity in Research

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Bias, Paradigm, Research methodology

Qualitative Method

Quantitative Method

Product Strategy

Usability

Articles
Polyhierarchy in Information Architecture
Information architecture, MyPass Global, User flow, Usability
Polyhierarchy in Information Architecture
Information architecture, MyPass Global, User flow, Usability

Polyhierarchy can be used to improve the findability of information by making it easier for users to find information that they are looking for. This is because users may have different mental models of how information is organized, and polyhierarchy can accommodate these different mental models.

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Information architecture, MyPass Global, User flow, Usability
Benefits of Using Heuristic Review Frameworks
Usability, User flow, UX design, MyPass Global
Benefits of Using Heuristic Review Frameworks
Usability, User flow, UX design, MyPass Global

Heuristic review frameworks are a usability evaluation method that can be used to identify potential usability problems in a user interface (UI). They are quick and cost-effective, making them a good option for organizations with limited resources.

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Usability, User flow, UX design, MyPass Global
The Use of Native Patterns in Apps: Jakob's Law and Increased Usability
Telstra, Telco, User flow, Usability, MyPass Global
The Use of Native Patterns in Apps: Jakob's Law and Increased Usability
Telstra, Telco, User flow, Usability, MyPass Global

When users download an app, they have certain expectations about how it will work based on their experiences with other apps. One way to ensure that your app meets these expectations is to use native patterns.

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Telstra, Telco, User flow, Usability, MyPass Global

Thoughts and Ideas

Articles
How to Use the Customer Journey Map Canvas
UX design, CRO, User flow
How to Use the Customer Journey Map Canvas
UX design, CRO, User flow

The Customer Journey Map Canvas is a powerful tool that visualizes the path customers take with your brand, from the first point of contact to the final purchase and beyond. This article delves into the intricacies of using this canvas effectively, ensuring you capture every touchpoint, emotion, and opportunity. Whether you're new to customer journey mapping or looking to refine your approach, this guide will provide actionable insights to enhance your customer experience and drive business growth.

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UX design, CRO, User flow
POV, JTBD, and HMW in UX Design: A Comprehensive Guide
Design Sprint, Sprint Design, UX design, A/B testing
POV, JTBD, and HMW in UX Design: A Comprehensive Guide
Design Sprint, Sprint Design, UX design, A/B testing

As designers, we continually seek methodologies that allow us to delve deeper into user needs, aspirations, and challenges. Among the myriad of tools and frameworks at our disposal, three stand out for their efficacy and user-centric approach: Point Of View (POV), Jobs To Be Done (JTBD), and How Might We (HMW).

Read More →
Design Sprint, Sprint Design, UX design, A/B testing
The UX Project Canvas: A Comprehensive Guide
Opmisation, CRO, A/B testing, Vodafone, Telco
The UX Project Canvas: A Comprehensive Guide
Opmisation, CRO, A/B testing, Vodafone, Telco

The UX Project Canvas is a holistic tool designed to encapsulate the essence of a project, ensuring that design teams remain aligned, informed, and laser-focused on user-centric solutions.

Read More →
Opmisation, CRO, A/B testing, Vodafone, Telco
The Role of Retro in Design Sprint
UX design, Design sprint
The Role of Retro in Design Sprint
UX design, Design sprint

In the dynamic realm of design sprints, the concluding retro phase stands as a pivotal juncture. This retrospective is more than just a moment of reflection—it's a deep dive into the sprint's accomplishments, challenges, and learnings.

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UX design, Design sprint
Speed Critique in UX Design: Fast Feedback for Better Outcomes
Design Sprint, UX design, Feedback
Speed Critique in UX Design: Fast Feedback for Better Outcomes
Design Sprint, UX design, Feedback

In today's fast-paced design landscape, the value of timely feedback cannot be understated. Enter 'Speed Critique' – a dynamic approach to reviewing designs where brevity meets clarity.

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Design Sprint, UX design, Feedback
Socialist Philosophy Applied to UX Research
UX design, Philosophy, Research methodology
Socialist Philosophy Applied to UX Research
UX design, Philosophy, Research methodology
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UX design, Philosophy, Research methodology

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