How to Use the Customer Journey Map Canvas
The Customer Journey Map Canvas is a powerful tool that visualizes the path customers take with your brand, from the first point of contact to the final purchase and beyond. This article delves into the intricacies of using this canvas effectively, ensuring you capture every touchpoint, emotion, and opportunity. Whether you're new to customer journey mapping or looking to refine your approach, this guide will provide actionable insights to enhance your customer experience and drive business growth.
Statistical Analysis for A/B Testing
At the heart of this optimization lies A/B testing, a powerful method that allows companies to compare two versions of a webpage or app against each other to determine which one performs better. However, the true strength of A/B testing doesn't just lie in the test itself, but in the rigorous statistical analysis that follows.
Frameworks to Write and Prioritise Testable Hypotheses in CRO
Using a framework to write testable hypotheses in CRO can help you to develop better hypotheses and to conduct more effective A/B tests. By following the PIES or RICE framework, you can ensure that your hypotheses are specific, measurable, impactful, and falsifiable.
POV, JTBD, and HMW in UX Design: A Comprehensive Guide
As designers, we continually seek methodologies that allow us to delve deeper into user needs, aspirations, and challenges. Among the myriad of tools and frameworks at our disposal, three stand out for their efficacy and user-centric approach: Point Of View (POV), Jobs To Be Done (JTBD), and How Might We (HMW).
The UX Project Canvas: A Comprehensive Guide
The UX Project Canvas is a holistic tool designed to encapsulate the essence of a project, ensuring that design teams remain aligned, informed, and laser-focused on user-centric solutions.
The Importance of Understanding the Customer Journey in Conversion Rate Optimisation (CRO)
In today's digital landscape, businesses are in a constant race to optimize their online platforms to attract, engage, and retain customers. One of the most effective strategies to achieve this is Conversion Rate Optimization (CRO). Central to CRO is the understanding of the customer journey.
The Role of Retro in Design Sprint
In the dynamic realm of design sprints, the concluding retro phase stands as a pivotal juncture. This retrospective is more than just a moment of reflection—it's a deep dive into the sprint's accomplishments, challenges, and learnings.
Embracing Minimum Viable Research in UX Design
In the fast-paced world of large enterprises, where multiple projects run simultaneously, and stakeholder expectations are high, there's a need for agile and efficient research methodologies. Enter Minimum Viable Research (MVR) - a strategic approach that focuses on conducting the least amount of research necessary to produce actionable insights.
Speed Critique in UX Design: Fast Feedback for Better Outcomes
In today's fast-paced design landscape, the value of timely feedback cannot be understated. Enter 'Speed Critique' – a dynamic approach to reviewing designs where brevity meets clarity.
Confounding Variables in Quantitative Studies
In the realm of quantitative research, the pursuit of establishing causal relationships between variables is a fundamental goal. Researchers use statistical methods to analyze data and make inferences about the relationships between independent and dependent variables. However, the presence of confounding variables can complicate this process, leading to inaccurate conclusions.
Crafting User-Centric UX Research Insights Reports: A Guide to Clarity and Impact
User Experience (UX) research plays a pivotal role in designing products and services that resonate with users. However, the true value of UX research lies in the insights it provides. To ensure these insights have a meaningful impact, it's essential to create UX research insights reports that not only convey crucial information but are also easy for stakeholders to understand.
The Socratic Method in Qualitative Research
The Socratic Method is a well-known pedagogical and philosophical approach characterised by the use of open-ended questioning and dialogue to stimulate critical thinking, explore ideas, and arrive at deeper insights. While traditionally associated with education and philosophy, the Socratic Method has found a valuable place in the realm of qualitative research.
Polyhierarchy in Information Architecture
Polyhierarchy can be used to improve the findability of information by making it easier for users to find information that they are looking for. This is because users may have different mental models of how information is organized, and polyhierarchy can accommodate these different mental models.
Benefits of Using Heuristic Review Frameworks
Heuristic review frameworks are a usability evaluation method that can be used to identify potential usability problems in a user interface (UI). They are quick and cost-effective, making them a good option for organizations with limited resources.
The Use of Native Patterns in Apps: Jakob's Law and Increased Usability
When users download an app, they have certain expectations about how it will work based on their experiences with other apps. One way to ensure that your app meets these expectations is to use native patterns.
Designing Information Architecture That Works: Lessons from MyTelstra
In the case study of MyTelstra's order tracking experience, we can see how important it is to understand user mental models when designing information architecture and userflow.
Attitudinal vs Behavioural. How to Choose the Appropriate Research Method
Attitudinal vs Behavioural Research Methods: A Guide to Choosing the Right Approach
How Mixed Methods Can Be Used to Avoid Bias
Silverchain used mixed methods research to understand consumer decisions. This helped to minimise recall bias and social desirability bias by identifying the most salient events or experiences for the participants and corroborating the findings
Reducing Bias in Self-Reporting Research
Self-reporting is a common method of collecting data in research. However, it is important to be aware of the potential for bias in self-reporting.
The Recall Bias
Recall bias is when people don't remember things accurately or leave out details when talking about past events. It can happen in both quantitative and qualitative research.
Let’s Start Something that Matters.
> Get in Touch