Statistical Analysis for A/B Testing
At the heart of this optimization lies A/B testing, a powerful method that allows companies to compare two versions of a webpage or app against each other to determine which one performs better. However, the true strength of A/B testing doesn't just lie in the test itself, but in the rigorous statistical analysis that follows.
Frameworks to Write and Prioritise Testable Hypotheses in CRO
Using a framework to write testable hypotheses in CRO can help you to develop better hypotheses and to conduct more effective A/B tests. By following the PIES or RICE framework, you can ensure that your hypotheses are specific, measurable, impactful, and falsifiable.
The UX Project Canvas: A Comprehensive Guide
The UX Project Canvas is a holistic tool designed to encapsulate the essence of a project, ensuring that design teams remain aligned, informed, and laser-focused on user-centric solutions.
The Importance of Understanding the Customer Journey in Conversion Rate Optimisation (CRO)
In today's digital landscape, businesses are in a constant race to optimize their online platforms to attract, engage, and retain customers. One of the most effective strategies to achieve this is Conversion Rate Optimization (CRO). Central to CRO is the understanding of the customer journey.
The Dark Side of CRO
Striking the Right Balance: Conversion Rate Optimization and Its Impact on User Experience
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