Daniele Nicoletti 9/10/23 Daniele Nicoletti 9/10/23

Statistical Analysis for A/B Testing

At the heart of this optimization lies A/B testing, a powerful method that allows companies to compare two versions of a webpage or app against each other to determine which one performs better. However, the true strength of A/B testing doesn't just lie in the test itself, but in the rigorous statistical analysis that follows.

Daniele Nicoletti 9/10/23 Daniele Nicoletti 9/10/23

Frameworks to Write and Prioritise Testable Hypotheses in CRO

Using a framework to write testable hypotheses in CRO can help you to develop better hypotheses and to conduct more effective A/B tests. By following the PIES or RICE framework, you can ensure that your hypotheses are specific, measurable, impactful, and falsifiable.

Daniele Nicoletti 9/10/23 Daniele Nicoletti 9/10/23

POV, JTBD, and HMW in UX Design: A Comprehensive Guide

As designers, we continually seek methodologies that allow us to delve deeper into user needs, aspirations, and challenges. Among the myriad of tools and frameworks at our disposal, three stand out for their efficacy and user-centric approach: Point Of View (POV), Jobs To Be Done (JTBD), and How Might We (HMW).

Daniele Nicoletti 8/10/23 Daniele Nicoletti 8/10/23

The UX Project Canvas: A Comprehensive Guide

The UX Project Canvas is a holistic tool designed to encapsulate the essence of a project, ensuring that design teams remain aligned, informed, and laser-focused on user-centric solutions.