Frameworks to Write and Prioritise Testable Hypotheses in CRO
CRO Daniele Nicoletti CRO Daniele Nicoletti

Frameworks to Write and Prioritise Testable Hypotheses in CRO

Using a framework to write testable hypotheses in CRO can help you to develop better hypotheses and to conduct more effective A/B tests. By following the PIES or RICE framework, you can ensure that your hypotheses are specific, measurable, impactful, and falsifiable.

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