In the fast-paced world of large enterprises, where multiple projects run simultaneously, and stakeholder expectations are high, there's a need for agile and efficient research methodologies. Enter Minimum Viable Research (MVR) - a strategic approach that focuses on conducting the least amount of research necessary to produce actionable insights.
In the realm of quantitative research, the pursuit of establishing causal relationships between variables is a fundamental goal. Researchers use statistical methods to analyze data and make inferences about the relationships between independent and dependent variables. However, the presence of confounding variables can complicate this process, leading to inaccurate conclusions.
User Experience (UX) research plays a pivotal role in designing products and services that resonate with users. However, the true value of UX research lies in the insights it provides. To ensure these insights have a meaningful impact, it's essential to create UX research insights reports that not only convey crucial information but are also easy for stakeholders to understand.
The Socratic Method is a well-known pedagogical and philosophical approach characterised by the use of open-ended questioning and dialogue to stimulate critical thinking, explore ideas, and arrive at deeper insights. While traditionally associated with education and philosophy, the Socratic Method has found a valuable place in the realm of qualitative research.
Attitudinal vs Behavioural Research Methods: A Guide to Choosing the Right Approach
Self-reporting is a common method of collecting data in research. However, it is important to be aware of the potential for bias in self-reporting.
Recall bias is when people don't remember things accurately or leave out details when talking about past events. It can happen in both quantitative and qualitative research.
Understanding user mental models is important in IA design because it helps designers create an IA that aligns with the user's expectations.
How to Use Conjoint Analysis to Improve Your Product Design
Maxdiff vs. Conjoint Analysis: Which UX Research Technique is Right for You?
How to Use the Research Onion to Produce Unbiased Research
The Importance of Transparency and Reflexivity in Research
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