In the fast-paced world of large enterprises, where multiple projects run simultaneously, and stakeholder expectations are high, there's a need for agile and efficient research methodologies. Enter Minimum Viable Research (MVR) - a strategic approach that focuses on conducting the least amount of research necessary to produce actionable insights.

User Experience (UX) research plays a pivotal role in designing products and services that resonate with users. However, the true value of UX research lies in the insights it provides. To ensure these insights have a meaningful impact, it's essential to create UX research insights reports that not only convey crucial information but are also easy for stakeholders to understand.

Attitudinal vs Behavioural Research Methods: A Guide to Choosing the Right Approach

Self-reporting is a common method of collecting data in research. However, it is important to be aware of the potential for bias in self-reporting.

Recall bias is when people don't remember things accurately or leave out details when talking about past events. It can happen in both quantitative and qualitative research.

How to Use the Research Onion to Produce Unbiased Research

The Importance of Transparency and Reflexivity in Research