Embracing Minimum Viable Research in UX Design
In the fast-paced world of large enterprises, where multiple projects run simultaneously, and stakeholder expectations are high, there's a need for agile and efficient research methodologies. Enter Minimum Viable Research (MVR) - a strategic approach that focuses on conducting the least amount of research necessary to produce actionable insights.
Confounding Variables in Quantitative Studies
In the realm of quantitative research, the pursuit of establishing causal relationships between variables is a fundamental goal. Researchers use statistical methods to analyze data and make inferences about the relationships between independent and dependent variables. However, the presence of confounding variables can complicate this process, leading to inaccurate conclusions.
Crafting User-Centric UX Research Insights Reports: A Guide to Clarity and Impact
User Experience (UX) research plays a pivotal role in designing products and services that resonate with users. However, the true value of UX research lies in the insights it provides. To ensure these insights have a meaningful impact, it's essential to create UX research insights reports that not only convey crucial information but are also easy for stakeholders to understand.
The Socratic Method in Qualitative Research
The Socratic Method is a well-known pedagogical and philosophical approach characterised by the use of open-ended questioning and dialogue to stimulate critical thinking, explore ideas, and arrive at deeper insights. While traditionally associated with education and philosophy, the Socratic Method has found a valuable place in the realm of qualitative research.
Attitudinal vs Behavioural. How to Choose the Appropriate Research Method
Attitudinal vs Behavioural Research Methods: A Guide to Choosing the Right Approach
Reducing Bias in Self-Reporting Research
Self-reporting is a common method of collecting data in research. However, it is important to be aware of the potential for bias in self-reporting.
The Recall Bias
Recall bias is when people don't remember things accurately or leave out details when talking about past events. It can happen in both quantitative and qualitative research.
The Importance of Understanding User Mental Model when Designing an Information Architecture
Understanding user mental models is important in IA design because it helps designers create an IA that aligns with the user's expectations.
Conjoint Analysis: A Powerful Tool for UX Research
How to Use Conjoint Analysis to Improve Your Product Design
MaxDiff vs Conjoint Analysis
Maxdiff vs. Conjoint Analysis: Which UX Research Technique is Right for You?
The Research Onion
How to Use the Research Onion to Produce Unbiased Research
Paradigm and Bias
The Importance of Transparency and Reflexivity in Research
The Likert Scale's Role in Vodafone's Campaign
Leveraging Likert Scale and Correlation Analysis to Enhance the Vodafone Bundle & Save Campaign
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