Daniele Nicoletti 9/9/23 Daniele Nicoletti 9/9/23

Attitudinal vs Behavioural. How to Choose the Appropriate Research Method

Attitudinal vs Behavioural Research Methods: A Guide to Choosing the Right Approach

Daniele Nicoletti 9/9/23 Daniele Nicoletti 9/9/23

How Mixed Methods Can Be Used to Avoid Bias

Silverchain used mixed methods research to understand consumer decisions. This helped to minimise recall bias and social desirability bias by identifying the most salient events or experiences for the participants and corroborating the findings

Daniele Nicoletti 9/9/23 Daniele Nicoletti 9/9/23

The Recall Bias

Recall bias is when people don't remember things accurately or leave out details when talking about past events. It can happen in both quantitative and qualitative research.