How to Use the Customer Journey Map Canvas
The Customer Journey Map Canvas is a powerful tool that visualizes the path customers take with your brand, from the first point of contact to the final purchase and beyond. This article delves into the intricacies of using this canvas effectively, ensuring you capture every touchpoint, emotion, and opportunity. Whether you're new to customer journey mapping or looking to refine your approach, this guide will provide actionable insights to enhance your customer experience and drive business growth.
The Importance of Understanding the Customer Journey in Conversion Rate Optimisation (CRO)
In today's digital landscape, businesses are in a constant race to optimize their online platforms to attract, engage, and retain customers. One of the most effective strategies to achieve this is Conversion Rate Optimization (CRO). Central to CRO is the understanding of the customer journey.
Polyhierarchy in Information Architecture
Polyhierarchy can be used to improve the findability of information by making it easier for users to find information that they are looking for. This is because users may have different mental models of how information is organized, and polyhierarchy can accommodate these different mental models.
Benefits of Using Heuristic Review Frameworks
Heuristic review frameworks are a usability evaluation method that can be used to identify potential usability problems in a user interface (UI). They are quick and cost-effective, making them a good option for organizations with limited resources.
The Use of Native Patterns in Apps: Jakob's Law and Increased Usability
When users download an app, they have certain expectations about how it will work based on their experiences with other apps. One way to ensure that your app meets these expectations is to use native patterns.
Designing Information Architecture That Works: Lessons from MyTelstra
In the case study of MyTelstra's order tracking experience, we can see how important it is to understand user mental models when designing information architecture and userflow.
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