Vodafone. A Case Study in Hypothesis testing for Enhanced Offer Fulfillment
Vodafone introduces its groundbreaking "Prepaid Plus" plan, aiming to replace the previous "Combo" plan. The Prepaid Plus plan offers recharges starting at $30 and includes unlimited national calls and SMS, full-speed data, and Infinite data with unlimited usage at 1.5Mbps speeds. A strategic campaign encourages customer migration to this innovative plan. The article also discusses a heuristic review conducted to identify user experience issues and highlights solutions to improve offer fulfillment. The redesigned landing page and its outcomes are presented, projecting a significant increase in offer fulfillment rates.
Vodafone. A Data-Driven Approach to Enhance Customer Experience
This case study explores the transformative journey of the Vodafone Bundle & Save campaign, with a specific focus on improving customer retention. By leveraging Likert scale measurements and conducting correlation analysis, Vodafone undertook a data-driven approach to enhance the campaign's effectiveness.
Telstra. Enhancing the Order Tracking Experience
In this case study, we explore the utilization of a mixed-methods research approach to enhance the order tracking experience within the MyTelstra App. By combining qualitative and quantitative research methods, Telstra embarked on a comprehensive investigation to gain valuable insights into customer preferences, pain points, and expectations.
Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience
This case study delves into the remarkable journey of MyTelstra Smart Care, a digital solution designed to revolutionise the customer experience. Telstra leveraged innovative technologies and streamlined processes to create a seamless self-diagnostic system.
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