The Importance of Understanding User Mental Model when Designing an Information Architecture
Understanding user mental models is important in IA design because it helps designers create an IA that aligns with the user's expectations.
Conjoint Analysis: A Powerful Tool for UX Research
How to Use Conjoint Analysis to Improve Your Product Design
MaxDiff vs Conjoint Analysis
Maxdiff vs. Conjoint Analysis: Which UX Research Technique is Right for You?
The Use of Maxdiff for MVP Prioritisation
Maxdiff is a survey-based research technique that is used to quantify preferences.
The Dark Side of CRO
Striking the Right Balance: Conversion Rate Optimization and Its Impact on User Experience
The Research Onion
How to Use the Research Onion to Produce Unbiased Research
Paradigm and Bias
The Importance of Transparency and Reflexivity in Research
Socialist Philosophy Applied to UX Research
Value Proposition Canvas in Product Strategy
The Value Proposition Canvas in Crafting My Pass Product Strategy and Design
Thematic Analysis in Qualitative Studies
Thematic Analysis's Role in Understanding Stories
Optimising User Experience with A/B Tests
A/B Testing Transforms Vodafone's Express Upgrade
The Quest for Seamless User Navigation
Harnessing the Power of Optimal Workshop to Refine User-Centric Design
The Likert Scale's Role in Vodafone's Campaign
Leveraging Likert Scale and Correlation Analysis to Enhance the Vodafone Bundle & Save Campaign
A Journey into Mix-Methods Research
Unlocking User Insights through Mix-Methods Research and Statistical Analysis
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