Vodafone introduces its groundbreaking "Prepaid Plus" plan, aiming to replace the previous "Combo" plan. The Prepaid Plus plan offers recharges starting at $30 and includes unlimited national calls and SMS, full-speed data, and Infinite data with unlimited usage at 1.5Mbps speeds. A strategic campaign encourages customer migration to this innovative plan. The article also discusses a heuristic review conducted to identify user experience issues and highlights solutions to improve offer fulfillment. The redesigned landing page and its outcomes are presented, projecting a significant increase in offer fulfillment rates.

This case study explores the transformative journey of the Vodafone Bundle & Save campaign, with a specific focus on improving customer retention. By leveraging Likert scale measurements and conducting correlation analysis, Vodafone undertook a data-driven approach to enhance the campaign's effectiveness.