Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience
This case study delves into the remarkable journey of MyTelstra Smart Care, a digital solution designed to revolutionise the customer experience. Telstra leveraged innovative technologies and streamlined processes to create a seamless self-diagnostic system.
The UX Project Canvas: A Comprehensive Guide
The UX Project Canvas is a holistic tool designed to encapsulate the essence of a project, ensuring that design teams remain aligned, informed, and laser-focused on user-centric solutions.
The Use of Native Patterns in Apps: Jakob's Law and Increased Usability
When users download an app, they have certain expectations about how it will work based on their experiences with other apps. One way to ensure that your app meets these expectations is to use native patterns.
Designing Information Architecture That Works: Lessons from MyTelstra
In the case study of MyTelstra's order tracking experience, we can see how important it is to understand user mental models when designing information architecture and userflow.
Thematic Analysis in Qualitative Studies
Thematic Analysis's Role in Understanding Stories
Optimising User Experience with A/B Tests
A/B Testing Transforms Vodafone's Express Upgrade
The Likert Scale's Role in Vodafone's Campaign
Leveraging Likert Scale and Correlation Analysis to Enhance the Vodafone Bundle & Save Campaign
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