Silver Chain. Enhancing In-Home Services through User Research
This case study delves into the transformative journey of Silver Chain's In-Home Care Services, where user navigation and information architecture underwent a remarkable revamp. By harnessing the power of Cluster Analysis and leveraging intelligent information architecture, Silver Chain elevated their care experiences to new heights. Through a deep understanding of user segments, Silver Chain implemented strategic improvements that catered to the unique needs and preferences of their diverse user base.
MyPass Global. Simplifying Personnel Verification with User-Centered Design
MyPass app, a product by MyPass Global, has undergone a meticulous journey of development, guided by a thorough UX case study that encompassed heuristic reviews, stakeholder workshops, market analysis, customer interviews, and rigorous testing. The result is a seamless and secure platform that empowers users to effortlessly manage their certifications and access privileges while offering enhanced security, streamlined functionality, and an unparalleled user experience.
Vodafone. A Case Study in Hypothesis testing for Enhanced Offer Fulfillment
Vodafone introduces its groundbreaking "Prepaid Plus" plan, aiming to replace the previous "Combo" plan. The Prepaid Plus plan offers recharges starting at $30 and includes unlimited national calls and SMS, full-speed data, and Infinite data with unlimited usage at 1.5Mbps speeds. A strategic campaign encourages customer migration to this innovative plan. The article also discusses a heuristic review conducted to identify user experience issues and highlights solutions to improve offer fulfillment. The redesigned landing page and its outcomes are presented, projecting a significant increase in offer fulfillment rates.
Vodafone. A Data-Driven Approach to Enhance Customer Experience
This case study explores the transformative journey of the Vodafone Bundle & Save campaign, with a specific focus on improving customer retention. By leveraging Likert scale measurements and conducting correlation analysis, Vodafone undertook a data-driven approach to enhance the campaign's effectiveness.
Telstra. Enhancing the Order Tracking Experience
In this case study, we explore the utilization of a mixed-methods research approach to enhance the order tracking experience within the MyTelstra App. By combining qualitative and quantitative research methods, Telstra embarked on a comprehensive investigation to gain valuable insights into customer preferences, pain points, and expectations.
Telstra. A UX Case Study on Reducing Drop Rates and Enhancing User Experience
This case study delves into the remarkable journey of MyTelstra Smart Care, a digital solution designed to revolutionise the customer experience. Telstra leveraged innovative technologies and streamlined processes to create a seamless self-diagnostic system.
Coca-Cola Amatil. Focusing on Sustainability and Equality
This case study explores the digital transformation journey undertaken by Coca-Cola Amatil, a leading player in the beverage industry. By embracing innovative technologies and strategic initiatives, Coca-Cola Amatil aimed to revolutionize its operations, supply chain, and customer engagement.
QBE. Streamlining Vehicle Insurance
This UX case study delves into the redesign of QBE's vehicle insurance enquiry process. The project focused on streamlining the user experience, simplifying forms, introducing auto-complete fields, and providing instant quotes. A personalised dashboard and a clear information hierarchy were implemented to improve user management of covers. This case study explores the comprehensive UX improvements that enhanced user engagement and satisfaction.
VLSB+C. A User-Centered Approach to Improved Findability
Designing Information Architecture That Works: Lessons from MyTelstra
In the case study of MyTelstra's order tracking experience, we can see how important it is to understand user mental models when designing information architecture and userflow.
How Mixed Methods Can Be Used to Avoid Bias
Silverchain used mixed methods research to understand consumer decisions. This helped to minimise recall bias and social desirability bias by identifying the most salient events or experiences for the participants and corroborating the findings
Value Proposition Canvas in Product Strategy
The Value Proposition Canvas in Crafting My Pass Product Strategy and Design
Thematic Analysis in Qualitative Studies
Thematic Analysis's Role in Understanding Stories
Optimising User Experience with A/B Tests
A/B Testing Transforms Vodafone's Express Upgrade
The Quest for Seamless User Navigation
Harnessing the Power of Optimal Workshop to Refine User-Centric Design
The Likert Scale's Role in Vodafone's Campaign
Leveraging Likert Scale and Correlation Analysis to Enhance the Vodafone Bundle & Save Campaign
A Journey into Mix-Methods Research
Unlocking User Insights through Mix-Methods Research and Statistical Analysis
Let’s Start Something that Matters.
> Get in Touch